Every reality show has at least one villain. As Sima and the show itself frequently remind us, arranged marriage is not quite the form of social control it used to be; everyone here emphasizes that they have the right to choose or refuse the matches presented to them. But as becomes especially clear when Sima works in India, that choice is frequently and rather roughly pressured by an anvil of social expectations and family duty. In the most extreme case, a year-old prospective groom named Akshay Jakhete is practically bullied by his mother, Preeti, into choosing a bride. Indian Matchmaking smartly reclaims and updates the arranged marriage myth for the 21st century, demystifying the process and revealing how much romance and heartache is baked into the process even when older adults are meddling every step of the way. Though these families use a matchmaker, the matching process is one the entire community and culture is invested in.
Get to Know Sima Taparia, the Matchmaker on Netflix’s ‘Indian Matchmaking’
By Naman Ramachandran. Netflix launched in India in , and homegrown commissions became available from in a market that thrives on local fare. They were replaced eventually by Monika Shergill in , who joined existing director of originals Srishti Behl Arya. The same year, the Los Angeles-based Mundhra pitched her idea for an Indian dating show with a global-facing matchmaker to Netflix in the U.
Over in India, Netflix — trailing behind turbocharged local streamers and global rival Amazon Prime Video — was trying to grow its customer base by trialling cheap subscriptions. The clients, all of Indian origin, are based in India or the U.
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We Need to Talk About ‘Indian Matchmaking’
Find out what Mumbai-based matchmaker Sima Taparia said about what she charges clients for her services.
‘Indian Matchmaking’: How Much Sima Taparia Charges to Find Her Clients the Perfect Match
The reason is simply this: The marriage market, which was till now thought to be exclusively under the command and control of boy log and their judgy Mummyjis, suddenly seems to have a new claimant — a certain type of women they hate, i. Women who love themselves, know their mind, and the kind of partner they seek. But while most Indian boys go to see girls with their Mummyjis and Daddyjis in tow, these girls are driving solo in their cars to check out the boys.
They meet them in restaurants where they drink, chat, laugh, order non-veg food and, after all that, reject the boys. The world of matrimonial alliances is in wide-eyed shock.
Five years ago, I met with a matchmaker. I went in scornful. Like many of my progressive South Asian peers, I denounced arranged marriage as offensive and regressive. But when the matchmaker recited her lengthy questionnaire, I grasped, if just for a beat, why people did things this way. Do you believe in a higher power?
No idea. Should your partner share your creative interests?
Matchmaking in Middle Class India
New Delhi: Unless you have been living under a rock, you must have come across the name Sima Taparia quite frequently on social media in the past few days. The show has been at receiving end of criticism especially by millennials for endorsing casteism, colourism, and classism and perpetuating regressive ideas. However, unfazed by all this, Sima has witnessed a boom in business. Sima Taparia is a marriage consultant living in Mumbai who helps singles from India and America to meet their perfect match.
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Netflix’s latest reality show takes a different formula from what American audiences are used to seeing on the streaming platform. Rather than navigating a novel, often game-ified, setting — think Love Is Blind or Too Hot to Handle — Indian Matchmaking dives into the traditional South Asian practice of arranged marriages. The titular matchmaker is internationally acclaimed Sima Taparia from Mumbai, who guides clients both in India and throughout the United States.
Keep reading for everything you need to know about the marriage consultant, and how much her services cost. Sima, the professional matchmaker the Netflix series is based on, has been married since the age of The fact that she came from a wealthy industry family set her up with many connections, and she began to set singletons up as a hobby.
After the excitement of setting one couple up for a successful marriage, she did it again, and after the second time, Sima had found her calling. Those around her suggested she become a professional matchmaker, and thus her marriage consultancy, Suitable Rishta, was born.
Netflix show on India’s arranged marriages triggers online debate
By Shalailah Medhora. Vyasar left and Rashi right are two young Americans of Indian descent who were seeking love on Indian Matchmaking. It’s like manual Tinder, and your parents have to swipe right, too. That’s how a young Indian guest on Netflix’s reality TV dating series, Indian Matchmaking, describes the process of seeing a matchmaker.
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People who are offended by ‘Indian Matchmaking’ prove its point
Sirf Coffee is a hybrid matchmaking startup that offers a pressure-free, personalised approach to dating with offline dates handpicked by seasoned relationship managers. Love strikes when you least expect it. But sometimes, Cupid can just be a rickety old fellow stirring chaos in the romance department of your life. And to serve this clan of love-seekers, several hybrid matchmaking platforms have cropped up in the market. Beyond the legion of dating apps and matrimonial platforms, these new services aim to combine the best of both — the trust quotient of the traditional arranged marriages and the charm and comfort of dating.
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They spoke in the kitchen, her mother pretending to wash dishes in the background and her brother hiding in a cupboard, eavesdropping. Thus, the beginning of her matchmaking experience ended almost as soon as it began. Executive produced by Smriti Mundhra, it follows Sima Taparia, a Mumbai-based matchmaker Mundhra met when her own mother solicited matchmaking services for her a decade ago. Mundhra, who was raised in the U.
She made a documentary on the topic in , A Suitable Girl , a broad and bitter portrait of traditional matchmaking in India. It follows three women up until their wedding days, documenting their loss of independence and observing the severe social and familial pressures they face throughout the process. Its success landed Mundhra a meeting at Netflix, where she pitched Indian Matchmaking.
‘It’s like manual Tinder’: Matchmaking services are alive and well in Australia
The notion of teaching them to adjust is at the crux of her process, as she works with entire families to find the right partner for their would-be brides and grooms. In some ways, the show is a modern take on arranged marriage, with contemporary dating horrors like ghosting and lacking the skills for a meet-up at an ax-throwing bar. But issues of casteism, colorism and sexism, which have long accompanied the practice of arranged marriage in India and the diaspora, arise throughout, giving viewers insight into more problematic aspects of Indian culture.
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Coronavirus: How Covid has changed the ‘big fat Indian wedding’. India’s richest family caps year of big fat weddings. A new Netflix show, Indian Matchmaking, has created a huge buzz in India, but many can’t seem to agree if it is regressive and cringe-worthy or honest and realistic, writes the BBC’s Geeta Pandey in Delhi. The eight-part docuseries features elite Indian matchmaker Sima Taparia as she goes about trying to find suitable matches for her wealthy clients in India and the US.
In the series, she’s seen jet-setting around Delhi, Mumbai and several American cities, meeting prospective brides and grooms to find out what they are looking for in a life partner. Since its release nearly two weeks back, Indian Matchmaking has raced to the top of the charts for Netflix in India.